History

Conquering the world from Paradeplatz


David Sprüngli opened the Confiserie Sprüngli & Fils on Marktgasse in Zurich in 1836. From 1845 onwards Sprüngli belonged to the pioneers of Swiss chocolate producers and was instrumental in establishing the reputation still prevalent today of Swiss chocolate being the best chocolate in the world. In 1859 David Sprüngli and his son Rudolf acquired a property on the Paradeplatz in Zurich, still little frequented, in the hope that one day the train station would be built here. Unfortunately, this was not the case, which caused for many a sleepless night for the Sprüngli family. And yet soon there was active building activity taking place all around Paradeplatz. The passing-by Bahnhofstrasse developed into one of the most renowned shopping miles in the world. Today Confiserie Sprüngli takes a preferential position on the street with its store and the associated restaurant, café and bar. Sprüngli is operating fourteen stores in and around Zurich today. Another seven can be found in Basel, Bern, Winterthur, Zug and Geneva.

1836

David Sprüngli acquires the Vogel Confectioner's Shop on Marktgasse in Zurich. The company's foundation is laid.

David Sprüngli
Chocolate factory David Sprüngli & Fils

1845

Chocolate production begins under the label David Sprüngli & Fils.

1859

The confectioner on Paradeplatz is opened. It quickly develops into the best address for fine confectioner's goods and becomes the most popular meeting place on the Zurich Bahnhofstrasse.

History 1859
History 1892

1892

Rudolf Sprüngli divides his company up among his two sons. Johann Rudolf is allocated the Lindt&Sprüngli chocolate factory, while David Robert comes into the ownership of the confectioner's, which today is Confiserie Sprüngli.

The two have been independent companies ever since. The Lindt & Sprüngli chocolate factory becomes an industrial operation, while Confiserie Sprüngli remains a handcrafted family-owned company.

1909/10

The business premises on Paradeplatz are renovated into Art Nouveau.

Hermann Sprüngli

1924

The sceptre is handed on to the fourth generation in the form of Hermann Sprüngli.

1931

The business premises on Paradeplatz are up for complete renovation.

History 1931
Richard Sprüngli

1956

In the fifth generation Richard Sprüngli leads the fortunes of the company.

1961

Traffic and spatially technical advantages move the company to relocate production to Dietikon.

Production Dietikon
Geschichte 1970

1970

Eighteen stores are opened in the following years at the best shopping positions.

1994

The nephews of Richard Sprüngli, Milan and Tomas Prenosil, take over the business.

Milan and Tomas Prenosil
Confiserie Sprüngli online shop 1998

1998

As one of the first companies in the industry, Confiserie Sprüngli presents itself on the internet.

2001

The production site in Dietikon is expanded and modernised.

Produktion Dietikon
Sprüngli logo 2006

2006

Confiserie Sprüngli celebrates its 170th anniversary.

2007

The shop premises, the customer consulting and the café-bar on the ground floor of the headquarters on Paradeplatz are redesigned and modernised.

Retail store Paradeplatz 2007
  • Luxemburgerli
  • Luxemburgerli
  • Luxemburgerli
  • Luxemburgerli
  • Luxemburgerli
  • Luxemburgerli
  • Luxemburgerli
  • Luxemburgerli

    2008

    The most prized delicacy of Confiserie Sprüngli, the airy-light Luxemburgerli, celebrates its 50th birthday.

    2010

    The store on Stadelhoferplatz is reopened in new splendour after a complete renovation.

    Retail store Stadelhoferplatz 2010
    • Mosaïque Anniversary 175 Years Confiserie Sprüngli
    • Anniversary 175 Years Confiserie Sprüngli
    • Anniversary 175 Years Confiserie Sprüngli
    • Anniversary 175 Years Confiserie Sprüngli

      2011

      Confiserie Sprüngli celebrates its 175th anniversary.

      2012

      The sales network is targeted for expansion with an attractive store at Bern train station and at the Geneva airport as well as a new kind of Café & Lounge at the Zurich airport.

      Café-Lounge Zurich Airport
      Retail store Dubai 2014

      2014

      Opening of the exclusive Boutique&Café in Dubai as the first store outside Switzerland.

      • Cuba pralines
      • Cuba Luxemburgerli
      • Cuba pralines
      • Cuba praline Dulce de leche
      • Confectioner makes Cuba pralines

        2015

        The launching of the exquisite product line “CUBA – auténtica colección” and the launching of the new chocolate bar made of 100% hay milk.


        Sprüngli advertising

        Throughout its history, Confiserie Sprüngli has always considered advertising indispensable to keeping its memory fresh in customers’ minds. The evolution of Confiserie Sprüngli’s advertising is a delicious feast for the eyes.

        Advertising campaign Sprüngli

        (1) Probably the oldest poster (1880) by Sprüngli comes presumably from Paris, where poster art developed from artistic drawings. The two girls radiate grace and charm and identify themselves with the vivacious, easygoing and elegant atmosphere that was associated inseparably with chocolate for that generation.

        (2) International export advertising at the end of the 19th century (1890).

        (3) As early as the Belle Époque, chocolate was recommend to holiday guests and travellers. (1890)

        Zeppelin hot-air balloon
        Stage pleasure enjoyment
        Ship
        Railway

        The practice of enclosing little collectible individual pictures or series of pictures with chocolate bars, to leave the eater with something enduring, stretches back to the 1880s if not earlier. The pictures tend to feature cutesy motifs.